Walking the Path of White Hat SEO

It's difficult to stay on the path of righteousness when it seems like there are tools that you could be using to reach your goals much faster. Just as the Jedi in a galaxy far far away were constantly faced with temptation, anyone who's trying to market their business will hear whispers of how effective it can be to take shortcuts. While this kind of approach can bring results in the short term, it's a path that leads to ruin.

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