Why is local search important? To start with, when you do a search in a major search engine like Bing, Yahoo or Google, the default results you receive are local results. The next time you search for “Mexican restaurant” notice if the first results are local and if they also include a map. Not every search will return local results, but if it’s for a type of consumable, service, etc. it’s highly likely the returned results will be local.
Did you know that 90% of customers (http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756) say online reviews influence their buying decisions? Business owners have long relied on established customers' word of mouth to grow their companies. Thanks to the Internet, both good and bad customer reviews have taken on a new level of importance in today's competitive business market.
Your company may offer some of the most appealing and innovative products and services on the market. However, if you fail to market them assertively to your targeted audience, you rob your company of its chance to make the maximum profit.
Every small business needs to know about the techniques of local SEO (local-seo) in order to be visible to new leads and customers online. Here is a great list of tips for a small business to begin gaining traction online locally.
When people look up keywords online, they want to visit pages that are most relevant to their search. By using title tags, you demonstrate to searchers that your page has the content for which they are looking and the services or products they want.
When you are running a pay per click campaign, it is crucial to your success that you reach your targeted audience. By using these 10 quick tips, you can optimize your efforts and increase the traffic to your online business.